By Peter Burrows
An insider's examine the inner turmoil at one of many world's most efficient high-tech companies
this can be the interior tale of Hewlett-Packard Company's fight to regain its former glory, and of the high-stakes conflict among CEO Carly Fiorina and kin scion Walter Hewlett over how top to accomplish that aim. for many years, HP used to be well known not just for its leading edge items and hovering inventory fee, yet for its egalitarian company tradition and father-knows-best integrity. Backfire explains how the corporate fell on difficult occasions, recounts the historical choice that made Fiorina the world's top-ranking woman government, and brings to existence the backlash that resulted while she attempted to impose her charismatic salesmanship at the getting older icon. most sensible BusinessWeek journalist Peter Burrows offers the dramatic blow-by-blow of Hewlett's attempt to kill Fiorina's so much arguable circulation of all, her $19 billion buy of rival Compaq laptop. Fiorina gained by way of a whisker, after the costliest proxy struggle in heritage and a dramatic lawsuit that accused the corporate of illegally solving the vote. This gripping, ongoing tale comprises attention-grabbing personalities and dramatic boardroom and court docket drama.
Peter Burrows (Alameda, CA) has been a know-how reporter for BusinessWeek for 9 years and has coated the HP saga from the beginning. the dept editor for BusinessWeek's laptop insurance, he has been the important chronicler of Fiorina's tenure at HP, and has written 3 conceal tales at the topic. He has additionally written quite a few different conceal tales, together with appears to be like at Steve Jobs's Apple desktop and sunlight Microsystems' Scott McNealy.
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Additional info for Backfire: Carly Fiorina's High-Stakes Battle for the Soul of Hewlett-Packard
The things she says are very warm and disarming. ” This may be a testament to the power of her charisma and sales ability. Many successful business leaders leave long lines of hurt people behind them. Not all had so successfully won them over in the first place. Fiorina’s controversial character stands in marked contrast to that of Bill Hewlett and Dave Packard. From the start, friends say, they never strayed from a simple, now seemingly old-fashioned set of values. Somehow, that simple code helped them build one of the most successful companies in history.
Calvert had a reputation for shootouts and lawlessness. One resident was Belle Starr, who ran with outlaw Jesse James. 3 Deacon Sneed never earned much money preaching. It was ranching and natural gas that later built the family’s fortune. As the twentieth century dawned, Fiorina’s grandfather, Marvin Sneed, was earning a good living in the family business as a banker and cotton farmer. Fiorina’s great-uncle, John Beal Sneed, a rancher, lived in 28 x The Emergence of Carleton Sneed x Amarillo. 4 The trouble started in 1911, when Sneed found out that his wife, Lena, was having an affair with her school-days sweetheart, Al Boyce Jr.
Other than sick time or federal holidays, there was no time off at work. “He never missed a day of work and he didn’t want anyone else to miss a day either,” remembers one longtime secretary. The judge was known to flash “the look” when angered. He never raised his voice. He didn’t need to. Rather than lecture clerks whose work was subpar, Sneed simply stopped giving them the most coveted work to do. On the day briefs were due, they were to be placed neatly on a particular corner of Sneed’s desk.
Backfire: Carly Fiorina's High-Stakes Battle for the Soul of Hewlett-Packard by Peter Burrows