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They push us very much and it’s like a family, so all the fighters work quite well with them. We all want to push the brand and, obviously, the product as well. ” In addition to product awareness, Xyience and its athletes also engage in promotional events where the fighters sign autographs for its fans at retailers as well as showcase the Xyience Xenergy products for potential consumers. The products’ ingredient statements also have helped Xyience Xenergy reach another audience. “The female consumer we’re actually getting by default because they’re the ones actually looking at the ingredient collection of our product,” says Reuben Rios, vice president of sales for Xyience.

Murals and sampling events will kick off in the Los Angeles area, followed by other markets such as New York City and Austin, Texas, in 2012. J. , donated $20 million in beer excise taxes to Step Up For Students, a non-proÀt organization that provides scholarships to underprivileged kindergarten through high school students in Florida. J. Taylor presented checks to the organization at its “Cheers to Education” events, which took place at three of its Florida distribution centers. The company joined the program as a corporate sponsor in 2011 and has pledged the largest single redirection in the history of the program, which will provide scholarships for nearly 4,850 low-income children in Florida to attend a school that best meets their learning needs, the company says.

Single Trusted Source. com Summit Series Performance and simplicity make these ideal platforms for bottled water processing WHERE FOOD & BEVERAGE SUPPLY CHAIN SOLUTIONS ARE MOVING To move your business forward, you need to stay on top of the latest manufacturing and supply chain technologies and innovations for the food and beverage industry. TTENDING-/$%8ISYOURBESTOPPORTUNITYTOMAKE connections that will position your company for future success. OWISTHETIME for MODEX 2012 – be there!

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Beverage Industry November 2011 by Jennifer Zegler


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