Eco-Innovation and the Development of Business Models: by Susana Garrido Azevedo, Marcus Brandenburg, Helena Carvalho, PDF

By Susana Garrido Azevedo, Marcus Brandenburg, Helena Carvalho, Virgílio Cruz-Machado

ISBN-10: 3319050761

ISBN-13: 9783319050768

ISBN-10: 331905077X

ISBN-13: 9783319050775

Environmental demanding situations comparable to pollutants, weather switch, water and common assets depletion and dwindling bio-diversity are actual threats to the survival of our civilization, forcing us to benefit the best way to act now. thankfully this can be precisely what this publication does: providing actual lifestyles situations, besides idea, methodologies and instruments demonstrating how eco-innovation can help sustainable monetary progress and retailer our planet for destiny generations.

Following an advent describing advancements and instructions of eco-innovation, part One discusses versions and Frameworks aiding Eco-Innovation, with chapters on seek approach for radical eco-innovation; and systematic eco-innovation with TRIZ technique. part bargains surveys and case reviews displaying eco-innovation in perform, together with a cartoon of the eco-innovative panorama within the Brazilian Cellulose, Paper and Paper items undefined; efforts to eco-innovate between huge Swedish businesses; growth in the direction of joint product-service company versions and extra. The 3rd part surveys destiny instructions and rising traits, between them a brand new technique for green development; the improvement of light-weight small inter-island ferries in Scandinavia and BioTRIZ: a win-win technique for eco-innovation.

The publication explores eco-innovation as a framework for aiding the advance of recent company versions which examine the total company environment, in an effort to a sustainable global. in addition, it explores the eco-innovation procedure in cross-national and cross-sector perspective.

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Furthermore, companies can benefit from support tools that are derived from this cooperative approach. The business model perspective offers a comprehensive way to understand how eco-innovation can be induced and diffused to enable systemic changes and business transformation. The focus on business models allows a better understanding of how environmental value is captured and turned into profitable products and services that deliver convenience and satisfaction to users. In this context, measuring and comparing environmental and economic benefits of eco-innovation is critical to support and promote new initiatives.

Extending the cross-industry innovation model of Gassmann and Zeschky (2008), we present a process model which aims to support companies in the eco-industry to implement cross-industry innovations with the “outside-in” dimension of open innovation. The process model includes five major steps: (1) strategy analysis, (2) problem abstraction, (3) search for analogies, (4) assessment and (5) adaptation (see Fig. 3). Fig. 3 Cross-industry innovation process model strategy analysis 2 For example, Brunswicker and Hutschek (2010).

In these projects, a sustainable local biogas-for-traffic solution and the respective boundary-spanning business model were developed in cooperation with major ecosystem stakeholders. The authors combined clinical research and design science approaches to assure an iterative research process with tight cooperation among business actors. Challenges and opportunities in implementing a biogas-for-traffic ecosystem are revealed, and a sustainable business solution is designed under consideration of stakeholders’ requirements.

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Eco-Innovation and the Development of Business Models: Lessons from Experience and New Frontiers in Theory and Practice by Susana Garrido Azevedo, Marcus Brandenburg, Helena Carvalho, Virgílio Cruz-Machado

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